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Mastering the art of stakeholder engagement
Managing stakeholders well is often the cornerstone of programme / project success and PPSOs can support this critical skill by maintaining information on stakeholders and helping project and programme managers build effective stakeholder maps.
A well-planned project or programme places the objective identification, evaluation, engagement and management of key stakeholders at the centre of the plans. This means understanding what success means to them and ensuring the project or programme delivers that definition of success. This one day master class provides a radical and illuminating assessment of all key issues in stakeholder engagement and practical techniques for maximising the potential benefits of correctly aligned stakeholders.
Who is it for?
Do you need to learn to analyse your stakeholder community? Are you responsible for delivering projects or programmes involving a complex range of stakeholders? Do you require tools that can be used to gain commitment to the way forward? Do you need to be able to critique stakeholder maps across a portfolio? If you have answered yes to any of these questions – this master class is for you!
What will I gain?
Engaging stakeholders is frequently cited as a common reason for the success or failure of projects and programmes. This course will help you apply real discipline and focus to this cornerstone of project and programme success. It will help you to place the objective identification, evaluation, engagement and management of key stakeholders at the centre of your plans.
Key topics covered
- Systematic analysis of the concept of ‘stakeholder’
- Identifying the role and relevance of various stakeholders
- Understanding the importance of stakeholder perspective
- Identifying and using different communication styles
- Getting stakeholders ‘on board’
- Using the hierarchies of power and influence within organisations
- Meeting stakeholders’ definitions of success
Course approach
The day consists of a series of fast-moving, short lectures punctuated by individual and group exercises. This includes an immersion into a convincing and complex case study of a major change project which will help you test and develop the full range of stakeholder engagement aspects.
This will be complemented by group discussions, encouraging you to ‘buddy up’ with other like minded professionals to share and review each others exercise results.
Duration
1 day.
More information
For further details contact us on 01908 283 600 or opencourses@citi.co.uk.