Mastering the art of stakeholder engagement

Are you responsible for delivering projects or programmes involving a complex range of stakeholders? Do you need to learn to analyse your stakeholder community? Do you require tools that can be used to gain commitment to the way forward? If you have answered yes to any of these questions – this master class is for you!

You will typically have a least two years’ experience in project management and/or will have attended a general project management development course.

What are the course objectives?

Engaging stakeholders is frequently cited as a common reason for the success or failure of projects or programmes. This course will help you apply real discipline and focus to this cornerstone of project and programme success. It will help you to place the objective identification, evaluation, engagement and management of key stakeholders at the centre of your plans.

What content is covered?

This one day master class provides a radical and illuminating assessment of all key issues in the politics of projects and several practical techniques for identifying and engaging stakeholders. Exercises are based around your own experiences: you are encouraged to identify your own stakeholder issues and develop action plans to address them in your current project or programme.

At the end of this one-day master class you will be armed with a set of detailed next steps to take into your current project environment.

What are the key topics?
  • Systematic analysis of the concept of ‘stakeholder’
  • Identifying the role and relevance of various stakeholders
  • Understanding the importance of stakeholder perspective
  • Identifying and using different communication styles
  • Getting stakeholders ‘on board’
  • Using the hierarchies of power and influence within organisations
  • Meeting stakeholders’ definitions of success
What is the course format?

The day consists of a series of fast-moving, short lectures punctuated by individual and group exercises. This includes an immersion into a convincing and complex case study of a major change project which will help you test and develop the full range of stakeholder engagement aspects. This will be complemented by group discussions, encouraging you t o ‘buddy up’ with other like minded professionals to share and review each others exercise results.

What is the duration and cost of the course?

This is a one day masterclass.

We are not currently running this course as an open course available to the general public. However, if you have a minimum of 6 colleagues interested in completing this course please get in touch by clicking below and we can discuss in-company costs and availability.
Request a quote for an in-company course