What is it? Having determined the strategic direction for the company and stated the future state in terms of the vision the next step is to develop and deliver the strategy for change. This articulates the approach to be adopted and what work to undertake to pursue and deliver the strategic vision.

What it is not? It is not about developing a corporate strategic direction. Nor is it the definition of the strategic change that the initiative is expected to deliver.

What’s different afterwards? A clear route, employing appropriate approaches, to sympathetically achieve the change outcomes that the organisation requires is established and shared.