What is it? A compelling business case is the keystone for effective sponsorship; articulating clearly the balance between ‘desirability’ (benefits) and ‘do-ability’ (cost and risk) to enable good decision making.

What it is not? A compelling business case is not a ‘sales’ document designed to mislead by misstating the comparative value of a candidate project.

What’s different afterwards? Governance decisions are made based on the impact they have on promoting the required outcomes of the project, and where there is a conflict of interest in terms of resources or timing between projects, a rational basis for choice is available.