Targeting
significant cost savings our multinational client spent considerable
time, energy and money attempting unsuccessfully to implement
an operating blueprint that differentiated between global
and local processes.
Though
it had been agreed that marketing a particular brand was a
global process and advertising in a particular market was
specifically local, there was increasing debate and confusion
about where the global programme and local project boundaries
lay.
Working
closely with senior stakeholders over a period of six weeks
CITI's strategic implementation planner used the "as-is"
and "to-be" blueprinting process to model how the
organisation operated currently and the implications
of changing its operations to the future organisation. A programme
was structured, including the identification of initial projects
and critical project interfaces, to deliver the new operations
model.
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